Mountain Air
Full Brand Identity
A Colorado-based air & vac machine business came to me as an unnamed company in need of a complete brand identity, including naming, logo design, marketing materials, and custom air and vac machine decals. Given the company’s roots in the mountainous state of Colorado, “Mountain Air” felt like the perfect fit.
From there, I designed a logo built around the initials M + A, stacking the letterforms to resemble a mountain range. The tail of the “A” subtly forms a wave, suggesting airflow while also echoing the snow-capped peak of a mountain. To help the brand stand apart from other air and vac companies, I developed a bold, high-visibility color palette designed to feel energetic, recognizable, and easy to spot at a gas station.
With the identity established, I extended the brand across key physical touchpoints, including machine decals for real-world application, as well as marketing collateral and business cards to support sales and strengthen brand recognition.
To maximize versatility across environments and formats, I created light, dark, horizontal, and stacked versions of the Mountain Air logo.
After taking detailed measurements of each section of the machine, I created custom decal templates, allowing me to brand multiple surfaces of the equipment with precision and consistency.
