Samsung
Integrated Campaign

Samsung’s integrated campaign preceded its annual summit and included a dedicated website featuring a series of tech briefs, a video campaign spotlighting subject matter experts, a 22-page disruptive study, and a registration page for the summit. The campaign also included a comprehensive survey (whose findings informed the study) along with digital ads, a social media campaign, and a detailed wrap-up report highlighting key metrics from the video series, client engagement, thought leadership initiatives, advertising efforts, and the summit itself.